Each year, WISTA-UK identifies projects designed to address essential strategic questions facing its industry and members.
In 2014 WISTA-UK wanted to mark its 40th anniversary by taking networking a step further and throwing open its doors to the public. The aim was to encourage young people to think about the maritime industry and consider potential career opportunities within the sector.
From this sole vision and intrinsic purpose the Came by SHIP campaign was born. The aim of the campaign is to highlight the importance of the shipping industry in the lives of us all.
The UK is heavily dependent on the maritime industry; over 90% of goods we consume and export come (and go) by ship, but a majority of people have very little understanding of how important and necessary the shipping industry is for our economy.
Merchant shipping is the lifeblood of the world economy and there are an estimated 103,000 commercial ships worldwide. They operate on the high seas, as well as on short distances among neighbouring countries (short sea) or from port to port within the same country (cabotage).
Those involved in shipping are conscious of the invisibility of the maritime industry and society’s ubiquitous lack of knowledge has been regarded as generational ‘sea-blindness’. If Came by SHIP and other similar campaigns are able to inspire young people then maritime professionals of today will retire with the knowledge that their legacy is safe in the hands of tomorrow’s youth.
For all those with a passion for the shipping industry, it is very important that a strong level of enthusiasm and wisdom is carried on by today